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Ravindra Dasarwar Email: rdasarwar@gmail.com
Passionate about using web analytics data to drive smart business decisions.
SYNOPSIS
An astute & result oriented professional with over 9 years of extensive experience Internet marketing, business development with profit accountability. Presently deputed with Tech Mahindra, Pune as Sr. Technical Associate (Omniture)
Passionate about using web analytics data to drive smart business decisions.
Attained proficiency in Business Development & Internet Marketing activities
Breaking new avenues & driving sales growth.
Proactively conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics.
Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within the cost, time & quality parameters.
Expertise in search engine optimization, pay per click accounts, google adwords, google adsence, business ROI and comfortable with search engine optimization, web promotion, SEO web design and submission with various search engines.
Effective communicator & team leader with strong analytical, problem solving & organizational abilities and proven track record of forging business partnerships.
AREAS OF EXPERTISE
Managerial
- Profit Centre Management - Strategy Planning - Dealer Management
- Business Development - Budgeting (marketing) - Relationship Building
ORGANISATIONAL DETAILS
Web Analyst - Omniture Certified Professional May 12 to Till date
Company: Tech Mahindra Ltd. Pune
Responsibilities involves as web analytics to help online business units devise strategies for measuring the success of their business efforts, providing actionable findings with appropriate recommendations. The Web Analyst participates in web site projects as a measurements expert, identifying reporting requirements, monitoring the reporting implementation, and evaluating pre and post-launch metrics. Administers and manages the Omniture site catalyst tool, ensuring on-time delivery of reports, ongoing training of web statistics consumers, and aids in development of future tool functionality.
Key Responsibilities:
• Conduct web analysis with a focus on site design enhancements, usability, site structure, behavioral analysis, data mining, customer segmentation, performance management and end-to-end monitoring, and other relevant statistical analyses to improve the customer experience and improve ROI.
• Report periodic and ad hoc site performance and user experience related issues. Using existing Omniture web analytics platforms and other analytics tools, measure of key performance indicators of technology, marketing, sales activities.
• Administer Omniture product; manage profiles, dash board, campaigns, reports, standard and custom code, issue management, and training.
• Coordinate with various internal business/user groups to determine, analyze and identify process improvements on the site, new product initiatives, customer behavioral tests, etc.
• Communicate with others in the Web Strategy and Interactive Media team to ensure that all reporting requirements needed for proper online customer behavior analysis are met.
• Coordinate all Web Analytic initiatives. Identify proactively opportunities to improve user experience and site effectiveness.
• Stay current with Omniture product developments; advise management team of new implementation or data collection opportunities.
Deputy General Manager, Business Development May 07 to May 08
Company: Pugmarks Interweb Pvt.Ltd, Chandigarh.
Founded in the year 1996, Pugmarks started off by providing solutions that included web-based and regular e-mail messaging solutions, web development solutions, high-end managed hosting solutions, intranets and online customer support solutions.
Pugmarks has the distinction of internet enabling quite a few leading media companies and corporations in India. Keeping pace with the rampant growth of web enabled technologies and allied services, the company has diversified into mobile interactivity, remote infrastructure management, web design and development & services for call centers, etc.
Key Responsibilities:
• Leading SEO Team and constantly researching on changes in the Search engine strategies to rank websites.
• Sales team leading and setting targets and ensuring Sales processes and guidelines are implemented at all the times.
• Generate ideas and initiatives that capitalize on existing and new products and services.
• Assist in developing / deploying Company websites with new products or services.
• Consistently build and manage a pipeline of new, revenue generating opportunities.
• Manage complex, enterprise solution sales and strategic partnership negotiation cycles.
• Effectively use the sales force automation tools to maintain all sales and partner data.
• Developing strong relationships with the overseas customers, sales and marketing team to understand and deliver on key partnership requirements in field.
• Working with Top management, International Operations and sister concern corporate Business Development team in conjunction with, Internet Marketing, to understand strategic priorities and creatively identify partnership opportunities to support those priorities.
April 04 to Jan 07 worked with Balasai Net Pvt. Ltd., Pune as Chief Development Officer
The Company: It is India's pioneer Quality web hosting provider and dedicated hosting service company. It has performed remarkably in the field of web based application development & server management since 1999.
The Accountabilities & Attainments
§ Co-ordianting complete day to day activities of the company including finance, accounts, manpower, Business planning and reporting.
§ Instrumental in understanding and following Company’s broad vision and policy, scope of services and agreements with customer & commitment towards sales team.
§ Updating ERP system related to details of Sales, Customers and Products. Ensuring Sales processes and guidelines are implemented at all the times.
§ Handling documentations, streamline of new processes, and bring to notice any updation of old documents, agreements, or any other material related to sales being published on web sites or catalogues.
§ Involvement in Pre – Sales and Customer visits for understanding & finalizing SRS, estimating costs, preparing approximate quotes and planning resources to execute development projects. Ensuring that the resources of the company are fully utilized to maximize profits of the company.
§ Co-ordinating with sales for billing of completed projects. Finalizing customer contracts and handing over commercials to Accounts.
§ Assist in developing / deploying new web based sales products or services for existing or new customers.
§ Managing a team of 30 to consistently achieve targets. Leading in promotional activities, paper advertisement, web promotion & exhibition promotion.
Oct 99 - March 04 worked with Balasai Net Tradelinks, Pune as Sales Manager
The Company: It is the largest distributor for Tata Indicom (Videsh Sanchar Nigam Ltd.) retail products in Pune. It has won awards for being the largest distributor in India, outranking distributors even in cities like Mumbai, Bangalore, and Delhi.
The Accountabilities & Attainments
§ Covered 90% of Pune’s IT Sector Reseller Network and 1 CRORE sales target achieved within 6 Month.
§ Instrumental in
− Managing complete day to day activities of the company including routine office administration (i.e. filing, billing, invoicing, faxing, written correspondence)
− Setting up of dealer network and channels of sales, management & monitoring them to ensure continuous business and market development.
− Appointing Dealer sales executives, training, motivation & incentive disbursement of the same.
§ Co-ordinated with Tata Indicom / VSNL for order planning and execution.
§ Actively involved in co-ordianting 350+ strong dealer network and customer database.
§ Handled sales enquiries, co-coordinating with accounts dept. for bills receivables and following up for payments. Provided a basic level of telephonic customer support for the customers.
§ Received memento of appreciation for being the second largest distributor in India.
IT SKILLS
ERP / CRM tools
− Custom Web based CRM & ERP software and E-support ticketing system
Search Engine Optimisation /Adwords/ Overture/espotting
− Managing Google adwords / overture / espotting accounts, Search Engine Optimization, Search Engine Submission, Pay Per Click campaigns, Email Marketing, Web Site Tracking and Reporting.
Web Analytics
− Omniture Sitecatalyst, Google Analytical and LiveSTATS Web Analytics
Applications / Tools
− MS Office, MS Access, MSSQL, HTML, Adobe
Operating Systems
− Windows 9x, NT, 2000, XP.
CERTIFICATIONS
§ Certification in Computer Operation from Department of Education Maharashtra State Board, Mumbai.
§ Diploma in Computer Information and System management from Aptech Computer Education, Aurangabad.
§ Omniture Certified Professional - Support; This certification offers a best practices approach for supporting your customers’ Omniture solutions.
ACADEMIA
§ Pursuing MBA from Symbiosis institute of Management Studies.
§ B.Sc from Marathwda University in 1997.
